About Us

The Full Story

NOI-C is more than just a sambal brand—it’s a heartfelt journey rooted in tradition, family, and a passion for authentic flavors. Founded in Malaysia, NOI-C brings to life the cherished secret recipe of the owner’s mother, crafted with love and perfected over generations.

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Our halal-certified sambal is a celebration of Malaysia’s rich culinary heritage, made with the freshest ingredients to ensure every jar delivers the bold, spicy kick that sambal lovers crave. At NOI-C, we believe in connecting people through the universal language of food, spreading love one spoonful at a time.

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From humble beginnings to dining tables across the nation, NOI-C is on a mission to bring authentic Malaysian sambal to everyone, elevating meals and creating moments of joy with every bite. Whether shared among family, friends, or loved ones, NOI-C is the spice that brings us together.